“For more than two hundred years…we strong independent women have been blamed for everything that has ever gone wrong in this world”.

I’ve always been enchanted by Practical Magic—its warmth, its sisterhood, its magic and the sense of home. For as long as I can remember, I’ve dreamed of creating a space that captures that feeling: a safe, welcoming haven for women and for anyone who seeks to find a little of their own inner magic. When I met my beautiful wife Christy and moved to Salem, Massachusetts in 2021, I was immersed in a world of witchcraft, community, and open-hearted souls.

I created Nikkinsalem on Tik Tok and engaged with over 30,000 like-minded witchy folk from all over the world!

I fell in love with Salem and the incredible community it manifests.

My dream has now officially taken shape in the form of a mobile Book Shop and Apothecary: a traveling sanctuary where books, herbs, spells, and stories come together. It’s a space of warmth, magic, belonging, and connection—where everyone is welcome.

We specialize in Practical Magic-inspired stories along with fiction, fantasy, thrillers, romance and more. Alongside our handpicked reads, you’ll find thoughtfully curated apothecary items—candles, crystals, tarot cards, and more—to nourish your spirit and create abundance and love. Whether you're a lifelong believer or just discovering your magic, our cozy little shop on wheels is a place where all are welcome, loved, and reminded that a little bit of magic lives in every day.